Wise Health SF Rebrand

BRIEF: Wise Health SF is designed to reduce social isolation and increase healthy behaviors among hard to reach populations such as seniors, disabled persons, socially isolated, low income, and chronically ill youth. Fostering Strategies came on to lead the website redesign and social media strategy and management.

CHALLENGES: Rebranding Wise Health’s original vision to align with a more contemporary style came on as a pleasant surprise after a successful social media management campaign. Matching the website look to social media content made for a smooth consistency that would drive new engagement from one medium to the other and vice versa.

GOALS: More engagement on social media that would lead to more web page traffic was key. We were able to gain both as the new looks on these two mediums were well received by Wise Health’s target audience.