BRIEF: For the People(FTP) is a new criminal justice organization focused on Prosecutor Initiated Re-sentencing. They are focused on building a community of families impacted by the justice system and forward-thinking prosecutors who believe in second chances.

CHALLENGES: We launched the FTP instagram channel with the goal of centering FTP as thought leaders in the criminal justice space. Each bucket of content was chosen with that in mind. 

GOALS: Content buckets are buckets of evergreen content that can be posted at any time. We proposed making 4-5 content buckets that allow social media calendars to be filled months in advance. We mostly saw great engagement with our video content and current news article templates.