BRIEF: Founder Kent Foster wanted to start his brand with a logo that felt futuristic and clean. Utilizing blue hues and sharp and vivid imagery to stand out among his peers, this logo would essentially set the tone for the brand's overall look for the website, social media content, business cards, and more.

CHALLENGES: Trying to find a modern and unique feel in an industry that usually presents very corporate concepts was a challenge at first. We wanted to drive up social media followers and establish a solid website as the foundation for connecting with potential clients.

GOALS: Developing a brand that set itself apart from other digital firms in the social justice, non-profit sector was the goal. Presenting a clean and professional look that also connected to a Gen-Z and Millenials demographic of young professionals kept the process fun and engaging.