Fostering Strategies partnered with Onyx Impact to build their entire digital ecosystem from the ground up as they launched in early 2025. We crafted a people-centered, narrative-shifting content strategy that tested, iterated, and scaled organically before moving into paid campaigns.
Bad actors have made the digital world a battleground. Black communities are targeted by their lies, digital manipulation, and online harm at alarming rates. Onyx Impact is working to change that. They turn data-driven research into innovative strategies that create resilient information ecosystems—where Black people are empowered, protected, and heard.
Onyx launched in early 2025 without a digital presence, but needed to scale quickly to become a visible leader in the fight to stop misinformation aimed at Black communities.
We built their social media ecosystem from scratch, using an authentic culturally competent strategy anchored in storytelling. Our organic-first approach allowed us to see what worked authentically before launching a paid campaign. We tested what content resonated, iterated based on data, and leaned into creative that drove conversation and credibility.
Have a project, campaign, or idea you want to bring to life?Reach out and let’s talk about how Fostering Strategies can help you move with strategy, clarity, and impact.
